Research On The Main Theme Of Military Film And Television Communication

In February 1987,the film industry put forward the concept of "theme”for the first time at the meeting of directors of feature film held by the former film bureau of the Ministry of Radio and Television.In the past 30 years,with the development of China's economy and society,the connotation of the main melody is also expanding.From "emancipating the mind,seeking truth from facts","two as the direction","people-oriented","core values" at the national level to the integration of popular culture,the main melody has always played the role of condense social consensus and maintain the social spiritual link;And the main theme of the military film and television drama in the dissemination of practice also showed a change in the historical path.This change can be summed up from the "enlightenment" type of communication to pay more attention to the main theme of effective communication.The acceptance and recognition of the main melody by the audience has become an important standard for the creation of military movies and TV dramas.Based on the perceptual understanding of the historical path of the main melody in the communication of military movies and TV dramas,this paper explores the causes of the changes of the historical path of the main melody of the communication of military movies and TV dramas from the perspective of media sociology.Media sociology believes that media content as a dependent variable is affected by the independent variable of social development.Since 1987,our society has experienced tremendous changes in economic system,social culture and the composition of media power.Therefore,this article from the national development,the pluralistic social culture,the media power and so on factor,explains the military brigade movie and television drama dissemination main melody to display the historical change.On the basis of understanding the causes of this historical change,this paper analyzes the contents and strategies of the main melody of military movies and TV dramas in recent years through the analysis of cases.In order to sum up the current military film and television drama effective dissemination of the theme of the practice of the law.In terms of content strategy,the subject matter of military film and TV drama is adapted according to the real events,and the audience resonates with the reality,the personage of individual hero gradually becomes the direction of military movie and TV drama creation.Micro narration and prominent personal values gradually take the place of macro narration.Under the market economy envionment,the military film and television drama needs to win the audience with the superb artistic standard.Communication strategy.In the face of the transformation of media power,the interaction between new media and traditional media constructs the fusion channel of military movies and TV dramas,and makes use of the instant and convenient interaction of social media.To create a strong online and offline interaction for military film and television drama to win the audience to provide convenience;and the use of marketing communication strategy,pay attention to consistent communication is a more professional performance of military film and television drama communication strategy.Finally,this article from the "theme" and "theme film and television drama" for the current theme of effective dissemination of reflection,and for the main theme of the dissemination paradigm change.That is,movies and TV dramas with the main melody as the core of communication should highlight the artistic aesthetic characteristics of the genre film and television drama itself.In the practice of communication,we can realize the retreat of "main melody film and TV drama" and remake "theme" with the combination of superb artistic quality and market-oriented communication.