The Analysis Of The Television Drama And Film Remake Phenomenon

Now, China is in the transition period, from production society to consumersociety, people’s spiritual and cultural life has higher demands. TV shows and moviesare an integral part of life, has become an important spiritual consumer goods. In2011,the screen appeared a new phenomenon: movie was adapted into a TV drama,became" long movie". Throughout the film, the phenomenon of TV and movieremake is very common, and this remake phenomenon has also become the peoplefocus of discussion. But these work, some successful, some have been failued. As theaudience of consumers, and their consumption psychology lead directly to the successor failure of work.Based on the consumer psychology as the basis, to consumer’s emotionalneeds as the starting point, discusses the consumption psychology of audience ontelevision drama creation effect, and the selection of the typical works" Wulinrumored" to explore the reasons for its success, select" Lin hai xue yuan" to analyzethe reasons for its failure, through the two films contrast, descriptions of audienceconsumption psychology on the television drama creation influence.The audience consumer psychology not only to impact works ratings, butalso on the script creation influence. This article attempts from the script creation aswell as the works of propaganda for the remake of the phenomenon undertakes ananalysis, the rescreens the play text creation rules are summarized, and thepromotional strategies summarized, strive from different perspective on thephenomenon of the remake, put forward their own views.