The Zhangjiakou Folk Music Industry

East Road, Duet is a folk opera popular in Zhangjiakou and dam areas. Differentfrom the spread of West Road, east of Hohhot, Inner Mongolia Duet. East dam Duetunique the soil cavities soil tune dam people love. Especially in Kangbao whether thepolicy environment, culture, environment, social environment, arts environment ormarket environment provides a broad platform for the development of East Road Duet.With the national attention on the development of cultural industries, as well as thesupport of the policy, the pace of folk music and cultural industry has graduallyaccelerated. Development of folk music industry to provide a wider space for thedevelopment of folk music. These years, Kangbao respond to national call, activedevelopment of musical culture industry, have done a lot of work in all aspects of theindustrialization and economic integration. The good news is based on the the EastRoad Duet main industrial development, alleviate the downturn in the local musicmarket conditions, the East Road, two of Taiwan’s industrial development of the goodmomentum. Both professional Duet Theatre or amateur Duet Theatre, whether it isfrom both a qualitative leap in the industrial structure or internal resource integration.East Road duo as a national intangible cultural heritage, national treasures oftraditional culture, wisdom of dam fathers. For the protection of intangible culturalheritage, we must not only focus on East Road Duet artistic value, but also to respectits own law of development, take the road of industrialization, economic-drivendevelopment of folk music, to promote the commercialization of East Road Duetheritage and protection.This paper is divided into six parts. The first part is a review on the subject of thebackground, significance, methods and literature. The second part is an overview ofthe Kangbao Dong Road Duet, mainly from the the East Road Duet formationbackground (including geographical location, regional culture and spreading areaanalysis), the historical origins of the East Road Duet Duet, East art form, East Roadanalysis of the development status of the two sets. The third part is a discussion of the background and development of East Road Duet industry. East Road Duet industrybackground and analysis of industrial investment projects in content, the investmentbudget, investment returns, building conditions. The fourth part of the East Road Duetindustrialization of environmental analysis, analysis of the policy environment,economic environment, social environment, the arts and the environment and marketenvironment. The fifth part of the road Duet industrial business strategy analysis,build Duet arts organizations, focusing on intellectual property and industry leadingenterprises combine and strengthen innovation to build the core brand, artistic talentsto strengthen training and tourism-driven two sets industry development. The sixthpart is the end, a summary of the full text.