Preliminary Exploration On E-commerce Ethics Construction

In recent years, with advances in information technology and thepopularity of the Internet, the development of e-commerce applicationenvironment and its results changed dramatically in the prosperity of thedomestic market, expanding consumption, reduce logistics costs, improvecirculation efficiency, and played an increasingly important role. Fromthe perspective of national strategy, E-commerce is sufficient to carry theentire national economy is an important reference index, to develope-commerce, has become the economic development pattern; improve thequality and efficiency of the national economy an important way.Compared with developed countries, China E-commerce is still in theinitial stage, these issues must also face up. Some enterprises have notfully grasp the diversity of e-commerce application, the public acceptanceof e-commerce should be improved, and the concept is also difficult toaccept the transition from the real economy to the virtual economy ofthinking vacuum and so forth.At present, China e-commerce there is a serious lack of ethics: theproliferation of false information, privacy challenges, uneven productquality, and lack of credit payment protection, distribution and services,the absence of serious legal and institutional needs improvement, whichdirectly impede the electronic business development. Therefore, buildcredibility, and standardized e-business ethical concepts, and try topractice, fundamentally beyond the crisis and achieve a healthy andharmonious development of e-commerce.E-commerce article will introduce the concept of ethics-related, contentand features, and e-commerce development status of the necessity andimportance of ethical construction. Then the role of different subjects intothe details of e-commerce activity in China today there are major ethicalproblems. Then details expound the major ethical problems ofe-commerce activities in China from different roles. Then from theperspective of ethical, to multidimensional analysis a variety reasons ofthe moral subjects’ misconduct in e-commerce activities. Cited by appropriate data, case studies and the reasons for in-depth analysis, tocomprehensive system get the main measures for ethical construction.