The Research Of Electronic Business Ethics

With the prosperity of market economy and development of information technology, electronic commerce arises. As a new trading mode, the electronic commerce is based on computer and supported by internet to do such business activities as transaction and payment on line. Since it has advantages such as:saving cost, sharing information, efficiency of information flow, convenient and efficient, promoting employment, electronic commerce is participated by more and more people. Electronic commerce infiltrates into people's daily life, changes the trading mode, affects the social relationships, shows its influence on the economical development and harmony of society step by step. So our party proposed the plan of Internet plus. But the electronic commerce is still in its early stage, the phenomenon of ethical fault of morality happens a lot, such as:the participants lack of credibility, cutthroat competition is fierce, the employee endures exploitation. It not only injures the benefits of electricity supplier, deteriorates the economical environment, interferes the healthy development of Chinese economy, but also violate the moral standard of socialist market economy and hiders the construction of harmonious society. body of E-commerce is anonymous,trading is fictitious,interpersonal relationship is weak and the characteristics of the information is metaphysical.The understanding of e-commerce is one-sided:information and technology are first,know worship and personal interests only.3.Traditional ethics moral binding force is weaken, the new moral to adapt to the socialist market economy has not been developed.4.Related legal construction is left behind.So, this paper starts from the essential reason of ethical issues in electronic commerce, first of all, from the marxist ethics, guided by the historical materialism, put forward the idea that lectronic business activities should pursue the honest and trustworthy, people-oriented, the principles of freedom and equality, fairness and justice. Secondly, starting from today's reality that individual business contacts is increasingly close, sets up the interests the ethical concept of \"win-win\". The third, puting forward the idea that the implementation of the right ethical should rely on improving moral the tutelage and ethical consciousness of electrical contractor participants. Finally, put forward the idea that ethical aspects of e-commerce activities is maintain by strengthening the construction of legal system...