| This article based on the macroscopic background that the unceasingly popularizing andhigh speed development of the Social networking service. For the target that giving morehigh tech humanities concern of Ant Clan, this topic Micro to research the "Ant Clan" usercharacteristics and user needs under self-efficacy, Set up the "Ant Clan" social networkingservice design framework to stimulate the "ant" social self-efficacy, summed up designstrategies and methods of the subject.This paper expand the research on "Ant Clan" socialnetworking service design by self-efficacy theory as a starting point and stimulating the "AntClan" self-efficacy as the core.Firstly, the subject defined the "Ant Clan", reviewed the self-efficacy theory and thesocial networking service. then, as the basis and background of the paper identifying therelationship between the self-efficacy theory and service design.In Chapter3, the "ant clan" user research using a variety of research methods. Researchuser basic status, social network behavior and user self-efficacy of psychologicalprogressive approach. Then, conclude social needs of the "Ant Clan".Chapter4is the core part of the paper. Firstly, built the social service infrastructuremodel by the four elements of service design; Summarized from performance-orienteddesign strategy; analyzed and summarized from performance-oriented design performanceaccording to the model plate divided; developed the design method of self-efficacy motivateusers by the guidance of the design strategy. Thus, it could build "Ant Clan" socialnetworking service design framework lead by self-efficacy.Next, it came to practice of design, this part took theoretical research results into practice,gathering test and verify. Design and develop the skills exchange social networking platformto stimulate self-efficacy of "Ant Clan".The last part summarized the result of this topic and some related deficiency and alsomade certain forecast to the following research. |
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