Preliminary Study On College Students’ Social Networking Self-efficacy:Questionnaire And Actuality

With the development of the times, people’s social way undergoing profound changes.Nowadays, there are two different ways people socializing: face to face with the reality of social and non-face social networking(Jinbo He, Changrun Chen, Siqi He et al., 2014). With the popularization and development of the Internet, the proportion of social networking in the entire social structure is growing. According to "China Internet Development Statistics Report" published by China Internet Network Information Center(CNNIC) in January 2016, as of December 2015,the scale of Internet users in China has reached 688 million, Internet penetration rate of 50.3%. A total of 3951 million Internet users were created throughout the year. The 20-29 age group of Internet users has become the most crowd of all Internet users in China. Previous studies on the network are concentrated on Internet addiction research or related research, few researchers focus on social networking self-efficacy. There is fewer studies about the mearsurement of soical networking self-efficacy. Therefore, in this study, the social networking self-efficacy of college students will be studied. The social networking self-efficacy scale for college students will be developed and the current situation of college students’ social networking self-efficacy will be analyzed.By reading the past literature related to the social networking, the self-efficacy and the social self-efficacy, this study presents the operational definition of social networking self-efficacy: social networking self-efficacy refers to the individual’s subjective beliefs of the ability to develop and maintain interpersonal relationship using text, voice and video based on social networking tools(QQ,micro-channel, microblogging, blog, social networking sites, forums, chat rooms, E-mail, etc.).On the basis of relevant literature and related reference scale and 178 open-ended questionnaire survey analysis, this study prepared containing 47 entries preliminary questionnaire.471 college students at Southwest University in Chongqing took part in the survey. The official questionnaire containing 20 items has been developed through item analysis、parallel analysis and exploratory factor analysis using IBM SPSS22.0 and Mplus7.0. 922 college students in Southwest University of Political Science, Guangxi University, Nanchang Institute took part in the survey.The reliability and validity of the scale has been analyzed using IBM SPSS22.0, AMOS22.0and mGENOVA. The reliability test include internal consistency reliability, test-retest reliability and Cronbach’s generalized analysis. The validity test include content validity, construct validity and criterion validity. 719 college students in Southwest University at Chongqing took part in the survey. The students’ social networking self-efficacy differences on demographic variables were expored(sex, grade, address, major) and the mediating role of social networking self-efficacy in the influence of perceived social support on internet altruistic behavior using IBM SPSS22.0.The following conclusions were drawn from this study:(1) The college students’ social networking self-efficacy scale contains 20 items. The scale is organized into four dimensions: interpersonal communication, self-disclosure, self-protection and self-control.(2) The college students’ social networking self-efficacy scale has good reliability and validity,and can be used to measure the college students’ social networking self-efficacy.(3) College students generally have higher social networking self-efficacy. The self-protection dimension of social networking self-efficacy has a significant difference in gender, the self-protection of girls is significantly higher than boys. There have significant differences at social networking self-efficacy and interpersonal communication dimension、self-control dimension、self-protection dimension and self-disclosure dimension between urban and country college students,and students from towns are significantly higher than students from rural areas. There have significant differences at social networking self-efficacy and interpersonal communication dimension 、 self-control dimension 、 self-protection dimension and self-disclosure dimension between different major students,and liberal arts students are significantly higher than science college.(4) College students’ social networking self-efficacy played a mediating role in the influence of perceived social support on internet altruistic behavior. The mediating effect ratio is 24.511%.