In this article, I mainly discuss the uses of the Multimedia Technology in Marketing. Inthe past time, printed matters and brochures is the most promos for Marketing. As timechanges, Companies needs new promos to make change. Promos using MultimediaTechnology is the new form of promos by now. It’s different from the old styles. MultimediaPromos contain more Infos, dispatch through directly way, have high inefficiency ofinfomation transformation, and will take less money. Due to this, Multimedia Promos iswidely accepted by most huge companies. In this article, I focus on the analysis for themarketing research of Multimedia Promos. And point out the position of multimedia promosin marketing management. I focus on discussing the structures of medias and contents, and tryto analyse the principles of multimedia interactive Design. Then I try to find out the standardprocedure for taking a multimedia promos project. At the last, I look forward the distance oftrends for multimedia promos. |