Research On Designing Enterprise Image VI Based On Multimedia Technology

With the advent of the information age,the rapid development of Internet technology,digital networks and other new media widely used,to the traditional form of VI design brings new challenges.The original two-dimensional static VI design because of its monotonous and boring,it is difficult to meet people's growing emotional needs,more difficult to carry and convey more business ideas and business information.Therefore,the traditional VI design performance in the state of the multimedia era began to the direction of multi-dimensional dynamic development,in the design concept,visual language,manifestations,such as a great change has taken place.VI dynamic design using a variety of media,a variety of ways to express and have a more efficient information communication capabilities,the traditional one-way communication into a multi-way communication,to the audience more effective visual impact,and to Rich forms of expression and a variety of applications to enhance the beauty of the VI design and dissemination of results.This paper is based on the background of multimedia era.,this article takes the dynamic trend of the VI design as the main research direction.Through the combination of domestic and international classic VI design case,from concept definition,present situation analysis,innovative thinking,research approach and design method Several aspects of the design of the dynamic form of VI in-depth exploration.First of all,through the domestic and international corporate image VI design and development of the status quo of research and analysis,pointed out that the current domestic VI design development in the shortcomings of the status quo and one by one analysis,leading to modern multimedia technology in the corporate image VI design Innovation thinking;Secondly,through the multi-media era of the corporate image VI design and development of the new features presented to stimulate the development of corporate image VI design of deep thinking,and its innovative approach to explore in detail;Finally,in view of the multimedia era of corporate image VI design in the performance of the model and the expansion of research on the VI design of the dynamic approach to explore,combined with individual practice case to be evidence,rich arguments,and finally,the value of modern enterprise image VI design and development prospects of the outlook and summary,in order to further improve the corporate image VI design dynamic performance of the theoretical system and design performance,and promote the image of the innovation and development of enterprise.