Districts Film Screenings Market Development Of Shandong Province

The districts film screenings market often ignored in the filmscreenings market territory of China, the world is not importantfor researchers. This is because of the districts film screeningsproportion of market sharing smaller, but also is closely relatedto a serious lack of information. Shandong is a major economicprovince, which is moving to the economic and cultural province.Although the total of its districts film screenings market is small,but it is in the ascendant. In this context, the research of thedistricts film screenings market can fill some of the gaps toacademic research of the districts film screenings market; and alsocan do a little contribution to the practice of the districts filmscreenings market development in Shandong.This article research the development of the districts filmscreenings market in Shandong Province from the two perspectivesof history and reality, which draw on theories of economics,sociology, cultural studies, anthropology, fieldwork informationand gather related materials.Research methods of this article includes survey research,documentary research, the comparative method, and introduce theSWOT analysis in particularly to systematic analysis of thedistricts film screenings market of Shandong Province and proposesome solutions.In this paper, research results are as follows:1. Study the history of the districts film screenings marketof Shandong: First, the reason analysis of the market boom in the1980s of the districts film screenings is main for the release ofrepressed cultural needs; Second, to analysis the opportunities and obstacles faced in the restructuring process of district theater;The last is to analysis the reason of district theater troubled,from aspects of the plight ofsocial history, culture, environment,theater functions, finance, new sources and others.2. Analysis the market situation of the district filmscreenings of Shandong. First, to analysis the current situationof the districts film screenings market construction of Shandong,from three aspects of the market background, the fruits ofconstruction and operating status of the market；inspected thecultural realities of the market，from three aspects of cinemasystem and district market, film culture and district market, aswell as the county cultural characteristics of the film market.3. SWOT methods is used to analysis the strengths, weaknesses,opportunities and threats of the districts film screenings marketdevelopment of Shandong. The strengths of the districts filmscreenings market of Shandong is based on its high level ofurbanization and the enormous market potential and talent; theweaknesses is reflected in the urban areas is relatively fragmentedand a huge difference in development, more complicated situation,and the lack of market awareness, market development experienceinadequate; National rural public screening plan and theintroduction of relevant policies in Shandong, as well as theimplementation of Shandong digital cinema promotion program and afull range of investment support provide opportunities for marketdevelopment.there are also some threats from the horizontalcompetition and vertical competition. The districts film screeningsmarket development of Shandong explores a sustainable and healthydevelopment of the road on the basis of playing our strengths,overcoming weaknesses, seizing opportunities, facing the threat. 4. The strategy is explored to developing the districts filmscreenings market of Shandong. In order to promote the healthydevelopment of the districts film screenings market of Shandongneeds to clear economic positioning of the county theater, expandthe source of the county theater piece, adopt a flexible pricingmechanism, and explore a variety of county film projection mode.