Research On Development Of Dalian Internet Culture Industry

Internet culture industry as the most competitive industry in knowledge-based economy time, becomes a new economic growth point in Dalian. Through improving its developments, Dalian will be able to remain its invincible position under fierce competitions in new times. This paper will mainly employ the methodology, which combines both theoretical knowledge including theories in journalism and economy subjects and empirical research for analyzing the current situation and existing problems of Internet culture industry in Dalian, then propose strategies for its further developments.Internet culture industry in Dalian had three developing phases. Nowadays, achievements from Dalian culture industry contributed to found a favorable base for Internet culture industry; Residents in Dalian have continuous passions for shopping online, enhancing Internet culture consumption level, which is advantageous for Internet culture’s promising future. Software and Cartoon industry have been transforming from relying on service outsourcing to advocating original production, instilling energies to Internet culture industry of Dalian. There is a possibility of gradually Integration of three networks will exert beneficial effects on Internet culture industry as well.At present, Internet culture industry in Dalian has accomplished many achievements, especially assisting forming four kinds of industry including Internet and telecommunication network, computer service and software industry, broadcasting, television network and Internet cartoon. There still exist some problems, however, in Internet culture industry of Dalian. For example, the low degree of awareness in Internet culture industry, deficient exploitation for original productions and the imperfect administration in market. Focusing on these problems, this paper will mention four propositions. First, in administrative aspect, enhance efficiency and enlarge more input on the whole industry. Second, in operation aspect, increase cultivating awareness of Internet culture industry for both enterprises and consumers. Third, in Internet service aspect, encourage innovations in Internet cartoon industry for broadening the coverage of three integrating networks. Additionally, emphasize the professional personnel training and developing of original productions for contributing to an excellent brand for Internet culture.