Research On The Current Situation And Countermeasures Of YW Group's Entire Industry Chain Operation In The Internet + Era

Under the Internet plus era,surpass the past and future development of Internet literature,influenced by Internet technology,capital strength and the vast number of audiences,the number of network literature readers has been increasing.The platform of network literature communication and the channels of network literature are increasingly rich.The development level of IP is increasing.The network literature industry chain structure tends to be improved,and the communication between the industry chains continues to deepen.In this context,the whole industry chain operation of network literature enterprises has become the focus of the network literature industry.YW corporation,a representative enterprise in the network literature industry,took the lead in realizing the operation of the whole industry chain,forming a business layout integrating the production,communication and marketing of network literature.The whole industrial chain operation of YW corporation belongs to the management characteristics of YW corporation,which makes it always in an invincible position in the fierce market competition.In the upstream of the industrial chain,authors and editors under the platform of YW corporation work together to create original network works;in the middle of the industrial chain,network works are spread and promoted through the online platform of YW corporation to seize the online market;in the downstream of the industrial chain,YW corporation obtains online business income through direct marketing of network works and copyright business income through IP realization.But at present,influenced by the Internet + era,other types of entertainment products occupy the market of YW corporation,and new network literature platforms in the same industry bring great pressure to YW corporation,problems in the whole industrial chain operation of YW corporation are increasingly emerging.Based on the Internet plus concept,the industry chain theory,the whole industry chain theory and the industry integration theory,this paper first analyzes the operation of YW corporation's whole industry chain under Internet plus era from the upstream,middle and downstream of the whole industrial chain.Then,based on the five core elements of content resources,copyright,capital,human resources and end consumers in the whole industry chain of network literature,this paper analyzes the problems in the whole industry chain operation of YW corporation in detail,and puts forward corresponding solutions according to the specific problems.