Internet-based Service Products Visual Design Guideline Building And Flexibility Research

The research project is originated from Alibaba Cloud Computing:"Visual DesignGuidline Building of Ali Cloud Foundation Service Products ".The research methods including aesthetics, psychology, behavior science,computer science and design management related areas are used in the course ofresearch, with visual design flow of Internet foundation service products as the base,with the task of visual design guidline as research subject, and with visual designguidline building as research purpose. Based on analysis of visual design general flowand operation, the paper propose task flow mapping framework of visual design,andthe task of visual design guidline is deduced in visual design flow，and the paper alsopropose task flow mapping framework of visual design guidline in visual designflow,build standard framework through one-to-one mapping between standard taskand standard module. In the visual design design framework, thoroughly research thefollowing four aspects including the method and principle establishment of visualdesign performance objective, visual design performance method, the characteristicsof visual design elements and the guidline elements and elasticity,to provide specificmaterials and theoretical basis for visual design design building. Based on the detailmaterials and the principle of visual design design framework, with Ali Cloudapplication products and entertainment function product as a case, specified andapplied visual design guidline of Ali Cloud Internet foundation service products.The study gives an Important significance in theory and practice to unifingcoordination of each module in the work of large domestic Internet enterprise userexperience team, and to producing a unified style and product features, and toimproving product consistency and module reuse rate and project work efficiency,and to strengthening project user experience management and control.