Book Commom Design For Building The Press Brand And Promoting Action Research

Due to high degree of homogeneity inpublishing industry competition, theimplementation of the publishing house brand strategy has become an inevitablechoice forthe publishing house development and industry breakthrough. In order togain a secure foothold in the market, a publishing house must establishits own brandand market its book products as the brand logo. An internationally renowned designtheorist once said:"The identity design in corporate competition is the last trump card.The concept of books "commonalities" design and corporate identity design share theoretical consistency; at certain level,the combining of book design and corporateidentity design, will help to establish a lasting brand image among target audienceswhich is rich in enterprise cultural connotation.To have a better understanding of the concept of book commonality design, we canconsider it as an operation strategy for publishing houses. Homogenizationcompetition will eventually result in enterprise category management to brandmanagement. The "personalization" of product connotation and the “homogenization”of product identification is a landmark of the maturity of enterprise products. Thename of the publishing house is fairly unacquainted to the readers; however, theimage of the book products will enable the publishing house to establish a strongidentity to its readers. Such perspective can beobservable in the designing andmarketing of several domestic and foreign industrial consumer goods.