Research On Brand Visual Image Design Of China Education Publishing House

Brand visual image design, as a part of the daily management of educational, is a stepping stone to open the global market. Today, life is full of all kinds of goods and information, only the most clear, the most unified visual symbols and recognition system can be quickly identified and memorized in the complex world.First of all, this paper summarizes the visual images of the top ten publishers of 552 domestic economic scale,and then combines the development status of educational publishing house in recent years, and makes analysis of the brand visual image of 35 educational publishing houses.According to the Austrian consultant Rudiger Wischenbart's release about‘top 50 of global publishing industry in 2014', America McGraw Hill, Britain Pearson Education, France Hachette Education, Germany Klettgau Education are of the top ten leading enterprises in education publishing industry. In this paper, the author will comparative analyze the brand visual image of the four education press and that of 35 domestic education.This is followed by an innovative attempt based on the theory of knowledge and first-hand survey data. The next section sums up the success of foreign education press in the brand visual image design. The paper ends by provide more methods and reference for China's education press brand visual image design.