Domestic Luxury Online Commerce Development Research

With the development of China’s economy, large number of domestic middle classes riserapidly, consumer purchasing power promoted further, the luxury consumption demand alsoreached an unprecedented level, China has now surpassed the United States to become theworld’s second largest luxury consumption country. Now that the Internet technology gained areversely development, the domestic network shopping environment increasingly mature,luxury buyers and sellers began to rely on network cross-domain trading advantage, they areboth willing to be quite part of the trading behavior transfer to the Internet, all kinds ofE-commerce sites over luxury shopping network arises at the historic moment.This thesis aims at the research of domestic self-supporting type luxury network shoppingplatform development. First of all, domestic luxury shopping network platform and ordinaryelectronic commerce are compared, and then comes the self-supporting type luxury shoppingnetwork platform in the particularity of e-commerce market position.This article gives acomparation of luxury network business platform and entity stores, leading to luxury onlinetrading advantage, this paper from the consumer shopping experience to the point of view ofchange, expounds luxury retail industry into the network business platform opportunities andchallenges. In the third chapter, from luxury network shopping platform trading size and thesize of the market, combined with platform sell product category and product characteristic, aswell as network luxury consumption group characteristics, extraction luxury network shoppingplatform of the supply chain and industrial chain characteristics are introduced.In the last two chapters, it gives a comprehensive analysis to the luxury network salesplatform on the problem of the system, and to our country luxury network shopping platform inthe process of the development problem put forward corresponding suggestions and opinions.In general, domestic luxury sales platform for the research of the development of the network,not only is helpful to get down to know present commodity guest unit price related to higher netconsumption situation, but also is beneficial to the electronic commerce market segments moreaccurately grasp the future development direction.