The Guidance Of American Film Production Mode To The Production Of Micro Film

Domestic since2010, relying on a network of micro film gradually cut a striking figure, itnot only for the emergence of filmmakers has provided a new arena, but also greatly satisfythe audience ’s demand to film culture." Micro" long" micro" cycle" micro cost" isconstituted of micro film three big characteristics, and the traditional film television, microfilm reduces the creation threshold, making it completely and narrow the gap between thegeneral public distance, as the Shanghai Univer film school professor Ishikawa said that" thelast movie production the intellectual elite of privilege, now with the development of digitaltechnology, elite and grassroots boundaries increasingly blurred.’ a movie ’ let the roots canparticipate in the film creation, to take photos, pick up the DV can, do not need too strictaesthetic and technical training." Micro film ferocious, its main driving force comes from thenetwork platform, according to the" twenty-eighth China Internet development report"survey:" by the end of2011June, Chinese netizen is achieved485000000, micro-blog users bythe end of2010from the63110000outbreak of the growth to195000000, users become thefastest-growing Internet application pattern."" Chinese TV industry development report"pointed out:" more than forty million people just use network video instead of the traditionaltv." The above it can be seen that, micro film market is full of imagination with unlimitedspace for development of the new field, it opened a new era, however, can not be Weiyan is,so far the field either from the creative direction or the creation mode, in the state of disarray.Nevertheless, some fine micro film in new media platform into people’s lives and earn alot of money and reputation." Watch the ball down to Jiang Wen"," old boy" chopsticksbrothers as representatives of the micro film, in the community made a strong reaction, peoplehave lamented on the youth cherish the memory of the pursuit of dreams, for short andconcise, because microfilm so micro film expression more accurate. On the other hand,Daniel Wu’s" to be triggered at any moment" to represent the pure commercial micro film, isto earn basin full earthen bowl overflow, many advertisers have taken a film of this market,with a large number of funds, has become a strong backing of micro film creation. In fact,micro film development lies not in commercial and art, but how in the limited time to tell theaudience the story, in the final analysis, micro film is a fast-food culture, want to seize theaudience’s eye is not difficult, difficult is to use a soul of things, moved the audience.With the rapid development of micro film from scratch in contrast to the United States, filmand television drama as the representative of foreign films and TV programs have beennetwork audience scramble for "quality unit". In the American television drama as an example,it can work for a long time in the domestic Internet, and even the global network system in the number one position, explore its fundamental, because have a mature and complete marketingmodes of production and authoring system. Just imagine, since this system can make theAmerican film and television play was so successful, so it can use to micro film creation?This question is this paper want to solve the core problem. The American film and televisionplay creation mode of detailed analysis and Study on its production system, and try tointroduce the domestic micro film creation, with the current domestic micro film developmentand environment, put forward specific measures, so as to micro film practice so as to providefeasible theory.