Commercialization Of Micro-film And Internet Advertising Research

The development of network technique has resulted in the subdivision of society, industry and applications. The world has entered a "micro-era," featuring micro lifestyle and information communication communications. All these have given rise to the "micro-film," which has been a hot word within a short time. Based on the advantages of Internet, micro-films are characterized by short length, low cost and-easy ad implantation. However, they have not been developed into a large scale. Some micro-films are good, but some are bad. On the whole, they lack creativity and focus too much on excessive marketing. All these phenomena coupled with the loss of faith have impeded the development of micro-films. Against such background, it is necessary to master the development status quo and future development trend of micro films and research into the diversification and development models of the cultural environments and film types. Secondly, it is necessary to compare the commercialized micro-films, commercialized films, non-commercialized films, network ads and film ad implantation, and point out their specific characteristics, differences and similarities so as to provide rational support to deepen the understanding of the field. Thirdly, micro-films are commercial in essence, but commercialized micro-films are obviously different from add implantation in micro-films. The former is a brand-new marketing method. The latter is an indispensable part of the plot of micro-blogs. Fourthly, the target and appeal of the network ad and the commercialized micro-films are in the same, but they are different in the way to achieve their target and appeal. Network ads are highly interactive and targeted, so the information of its target audiences can be corrected collected. They also boast the advantages of flexibility, low cost and high sensuality. However, the supervision work of network ads quite backward. New problems have emerged, such as fierce competition, hidden safety concerns and spams. Concerning that, it is of vital importance to promote new media marketing and ad perception and enhance the exploration of business and art discourse patterns in the new media environment.