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The WuHu Brand Increased The Strength Of Corporate Image Design

Posted on:2013-05-24Degree:MasterType:Thesis
Country:ChinaCandidate:L YeFull Text:PDF
GTID:2235330395973022Subject:Art of Design
Abstract/Summary:PDF Full Text Request
Wuhu catering old name is a native of Wuhu business culture precious living fossil, the old name of Wuhu’s corporate logo has become an important part of the local culture of Wuhu. Based on the existing Wuhu old brand enterprise image of the investigation and study, found that the majority of them old corporate image and Wuhu old brand enterprise brand has a valuable image resource and the development space for enterprises to adapt.Rediscovering Wuhu old and famous among the enterprise image resources, remodeling the old corporate image, for the old name of Wuhu, the Wuhu native culture and development have a certain practical significance. A native of Wuhu, we have a responsibility, obligation to let through hundreds of years of history of the old name of Wuhu to Wuhu’s excellent traditional culture heritage.This article from the enterprise image design theory, the traditional name of the development process, present operation and future development plans for the collection, understand traditional Chinese time-honored enterprises development environment, background, and with foreign old brand enterprise development history, present status and future prospect of the relative ratio of operation, from the analysis, summarized, summed up China’s time-honored tradition of the advantages and disadvantages as well as to restrict Chinese traditional old name development problem. Then through a lot of field research and investigation, collection and analysis of data, to the old name of Wuhu’s development process, management condition and the enterprise image design using one one combs, summed up the Wuhu restaurant old corporate image design of the basic characteristics of. With the Chinese traditional old name, foreign old brand contrast, looking for Wuhu catering old advantages and disadvantages.The article uses the theory of modern art of design, combined with the actual situation of Wuhu catering old name, targeted to Wuhu restaurant old some activation of old and famous enterprises image of the specific method. By looking for Wuhu catering old traditional cultural roots, to the old name of Wuhu looking for the accurate localization, excavating and protecting Wuhu old brand enterprise image resources, exploring an innovative form of.This paper attempts to Wuhu old brand enterprise image and traditional graphic combination, to create a more intuitive and strong visual impact in Wuhu old brand enterprise image. To Wuhu old activation corporate image, develop the time-honored tradition of the oneself advantage, the old name of Wuhu if the comb is proper, can be used as both the content and value of the" historical entity", for Wuhu old industry in the fierce competition to win a space for one person.
Keywords/Search Tags:the Wuhu catering old, corporate image design, brand, traditional culture, upgrade
PDF Full Text Request
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