"Delia" Brand Image Upgrade Design

With the rapid development of bakery industry, an increasing number of bakery brands make the industry more competitive. The advantage of traditional bakery brands has been weakened by emerging brands, which means that the competition between different bakery brands are not only the competition of product, but also the competition of brand identity. In unpredictable brand competition, if enterprises reluctant to promote brand identity, then it is difficult to have a better development; if enterprises attempt to improve their influences through better brand identity and high quality product, and establish good emotional bond with customers, then they will growing fast and have great potential. This paper is an example of Delia bakery brand redesign- Delia is a well-known bakery company in Changchun, combining with problems on visual identity promotion they used to have and analyzing and comparing other competitive brands in Changchun, I try to find the best solution on this issue. The redesign of Delia visual identity radically improve their visual system, including brand identity, package, brand ideal and so on, which provide Delia with an opportunity to develop their business.