From "Chaos" To "Morality"------Reflection On The Development Of Virtual Trading Market By The Ethical Angle

The rise and application of the computer and network is a great technological revolution after the industrial revolution, which has had a huge impact on the global politics, economy and culture. Virtual trading market has enabled people’s way of thinking, values and consciousness to transform. It itself contains rich ethical significance and value.Virtual trading market has created new economic image, and has brought new growth on the national economy. However, it also has brought some serious problems and trouble. Tort, illegal transactions, fraud, transaction security trouble wreak havoc in the virtual trading market. The misunderstanding of virtual market based on "profit in highest", difficult control by legal and norm system, trading technology holes with loss of human nature value chaos by openness are the main reasons leading to those problems and trouble.In face to all kinds of problems in the virtual trading market, ethics is, from its own unique perspective, to construct a healthy moral trading environment. The ethical system of virtual trading market consists of ethical principles and ethical requirements. The main ethical principles include fair, good faith, self-discipline and respect. Ethical requirement contains clearing subject responsibility consciousness, sticking to the base line of ethics, inheriting Chinese traditional ethic spirit, respecting the global ethic culture.Ethical principles and content need effective ways to realize its value. Ethical way, from the government propaganda, self-reliance "ethics committee" to personal moral cultivation is as the main means of realization, the legal way is as its external means, which includes establishing the strict law and formulating the unified industry standards.Both of the ways are to realize the value of ethics together.