The Research Of The Local Culture And Modern Logo Design

The development of logo design is closely related to local culture. From primitive totem to modern logo, image of local culture has been an important source of creativity. With the progress of modern globalization, however, the widespread dissemination of western design ideas and design concepts assimilation makes the form of symbol of design gradually. Mixed culture also gradually fade out the differences between each other. People have realize from increasingly similar logo design, and then began to pay attention to the localization of the logo design.Modern signs combined with local culture, is not a simple use traditional graphics for the integration of mechanical. That may cause abuse and repetitive element. Given the modern symbol of local culture connotation, we need to identify the root cause of local culture at first. And find the elements that resonate with modern symbols based on the root and refactoring, the combination of local culture and modern logo will be perfectly. Native culture also can get sublimation in the development of modern logo design and conforms to the trend of the contemporary culture.This article attempts through three aspects to discuss the development of modern logo design with local culture. Firstly, conclude the concept and development of modern logo and local culture to analyze the trend of modern logo design and local culture in the affect of social development. Secondly, compare the logo design of the similarities and differences between east and west through the design example to analysis in the design of their own shortcomings. Draw lessons from others to enrich the design development and design concept, make up the defects of ourselves. Thirdly, prospect to the mutual fusion and development of logo design and local culture that under the influence of modern computer and multimedia, through discussing the diversification of modern science and technology and technology under the change of logo design.