Logo Design In The Context Of Globalization

Now, the globality of design is a new trend, we always refer to Americanization or West as the interpretation of globality . however, the International Typographic Style characterized with high functionalism, rationalism and non-humanity, is lack of many-facet and interest . At the same time, the other schools of design which criticize the International Typographic Style also have some shortcomings, and they become to decrease, therefore , I would like to put forward my idea that we should care more about humanistic development and many-faceted development and we should emphasize regional nature environment, culture tradition and national mentality in logo designs. We should insist on the consummate functionalism and the rationalism, and combine them with the newly emerging rational culture element to create future tradition ,which will be confirmed by all people.