Framing Effect Of Risk Decision Under The Interaction Of Emotion And Situation

Kahneman and Tversky found framing effect in the research， it have been one of theresearch focus in the field of risk decision Since it was found. Framing effect means thephenomenon that choice preference change resulted from the program description (theframework) change. In the study of current framework effect, It was always ignored thatthe decision problem of benefits and losses of the background, probability levels of risk.Meanwhile, The subjects of emotional state, the difference of situation, the difference ofsubjects will affect the decision-making of Framing effect. The correlation empirical studyof is very less. People in the life all sorts of decisions may have risk, The most commonrisk in life is investment risk, investment decisions in real life are always influenced byemotions and situations. The framing effect may influence our decisions when we madedecision.In this study,180college students in soochow university as subjects, design decisionsby problem with investing in the stock market as the background, Investigated frameworkfor risk investment decisions under the positive emotions and without emotional transfer,degrees of tasks involved and under homogeneous scene interaction.Experiment1used within-subjects design, study on volumes of different frameworkdecision of venture capital penetration under mood and task involvement Using2(priming:positive emotion/no mood) x2(task involvement: high/low) x2(task framework: thepositive/negative). Research results show that:(1) Under the positive framework andtasks involved in high and low (that means the self and someone) situation on emotions isnot obvious effects on risk decision-making.(2) Under negative framework, subjects withtiming of risk decision results on the whole suffer mood influence is very big.(3) Underthe positive emotions, it has shown subjects with timing who involved in low degree of (someone) are affected by the obvious decision framework.（4）In the absence ofemotional state, look on the whole are affected by the frame of decision-making scheme.Experiment two used mixed experimental design, divided into emotional group andno emotional mood, respectively test task involvement of different framework risk decisionand the object under the action of homogeneity. Using2(priming: positive emotion/nomood) x2(task involvement: high/low) x2(object homogeneity: homogeneous/heterogeneous) x2(task framework: the positive/negative) design. There are8groups of20participants,4were positive emotional group4group was no emotional group. Theresults show that:(1) The mood in the positive frame task、 involvement degree high andtargets without influence; but the task involvement degree is high, the object the moodeffect does not homogeneous.(2)In a negative frame, emotion mixed experimental designhad no significant effect on the decision.(3) in a positive mood, the framing effectdecision-making subjects experimental design was not significant.(4) mixed experimentaldesign, the effect of emotion on decision-making is not obvious.The conclusion that mood and situation have complicated interactions of the researchon risk decision-making in different frames.