Satudy On Application Of Chinese Characters In The Visual Language Of Cultural Poster

In the historical evolution of thousands of years, Chinese characters as the Chinese cultural heritage and development of the material carriers and symbols carrier, is a manifestation of the spirit of the Chinese nation, and carrying people for aesthetic understanding, awareness and aesthetic emotion. The development of Chinese characters can be traced back to the tribes when drawing Notepad, the development has already formed the extent and mode of calligraphy aesthetics reflect. Chinese characters as a medium to record information and the dissemination of information, not only has rich cultural connotations, there is a unique organizational structure and composition. Along with the development of globalization, local culture also paid more attention, which also attracted a large number of foresight, forward-looking design practitioners fishes Character Art exploratory attempt. The modernization of Chinese characters, as the existence of a design element, penetrated into all areas of art and design. Chinese characters for the poster, is integral to the design elements, the entire poster design development process, but also of great significance. In view of this, the article looks at the aesthetic intention angle, art science disciplines, the visual representation of Chinese characters as the object of study, through a systematic study of the strokes of composition, structure and visual language features, combined constitute the principles and mining the visual performance of the Chinese characters in contemporary design, so as to achieve the purpose of re-understanding of Chinese characters in the design value.The article is based on the basis of strokes of Chinese characters, the structure and shape of visual language features, the use of strokes of Chinese characters, between the frame structure can be decomposed, plastic arts dynamics and mood plasticity to explore the visual manifestation of Chinese characters in the cultural poster Methods. The article focuses on the principles and methods of use of Chinese characters in the cultural poster-depth exploration, through instance and creative practice analysis, to explore Chinese characters in the cultural poster design with artistic features and visual charm expand the boundary of poster design, The new rational approach for the heritage and development of modern Chinese characters. Therefore, the applied research of Chinese characters in the poster design, not only for the character artistic exploration of our designers to provide reference and experience, but also inject fresh blood to explore the modern development of the cultural heritage of Chinese characters, which provide people with a different from Western culture the visual image of the system. The same time, the context of globalization, the regional development of the Chinese culture to do a little humble, more of a sense of responsibility and sense of mission of the national culture heritage, highlighting the ethnic characteristics of the poster design.