The Study Of Stereotype On Aesthetic Feeling Of Women’s Clothing

Clothing is a mirror of times. The clothing of women appears different characteristics as times changes and the politic and economy revolute. Each times has its own different tendency of the aesthetic preference for women’s dressing, but in the long-term process of social development, people have a relative fixed and consistent preference for it, as is "feminine beauty". In recent years, the role of clothing’s shaping social gender beccame increasingly prominent, making the way of showing people’s charisma diverse. However, for the inconsistence with the inherent dressing of women, it led to a shape debate of sex education. Nevertheless, the stereotype of each gender’s clothing is still an important element of gender education and gender aesthetic and the study of its connotation is even an important prerequisite of the beautification and perfection of personality.Based on the relative study of the aesthetic transition of women’s clothing and gender stereotype, this paper takes the university students as the research object to explore explicit and effect of the stereotype on aesthetic feeling of women’s clothing, the correlation between them and the intervention of the implicit effect. The study is divided into three parts as follows:The first part is a web-based survey of the current situation of women’s dressing. We collect a total of249clothing pictures and their corresponding aesthetic vocabularies through the network the completely open questionnaires via the network. Taking the degree of masculine and feminine as the criterion and using the method of expert assessment, we devide the clothes into four classifications as is the most feminine clothing, more feminine clothing, more masculine clothing and the most masculine clothing, establish the aesthetic vocabulary table of each category, and then extract21aesthetic vocabularis of women’s clothing that are higher frequencily used.The second part is the preparation of experimental materials, including vocabulary materials and picture material. By the assessment of the vocabularies of women and men’s personality stereotype in psychological literature and the extraction and experts’ assessment of clothes in the pictures of the first part, we fix10vocabularies with both women and men’s personality stereotype and4pictures of each category of clothing as the final experimental materials.The third part is the main experimental study, including an explicit research and an implicit research. Taking34university students as the research object, the explicit experimental explores what better aesthetic qualities do women’s dressing have in people’s point of view by the way of clothing choosing and vocabulary describing, and the implicit experiment explores the implicit effect and its intervention of the steorostype on aesthetic feeling of women’s clothing according to implicit association test based on the response latency. By means of analysing experimental datas, we draw three conclusions as follows:1)There exists a significant explicit effect of the steorotype on the aesthetic feeling of women’s clothing (P<0.05). The gender difference of aesthetic features is significant in seven aspect, including generous, intellectual, fresh, shapy, romantic and sexy(P<0.05), that is to say, men think that women’s clothing should be more romantic, sexy, fresh and cute, but women believe that their dressing should be more generous, intellectual and shapy.2)There exists a significant implicit effect of the steorotype on the aesthetic feeling of women’s clothing (P<0.05), that is to say, people have a tendercy to combine the women dressed feminine with more feminine personality traits and those dressed male with more male personality traits.3)There dosen’t exist a significant correlation between the explicit and implicit effect of the steorotype on the aesthetic feeling of women’s clothing (P>0.05). The implicit effect of steorotype is significant weaken as the gender tendercy difference becomes not that obvious (P>0.01), and the strength of women’s implicit effect is much higher than men (P<0.01).The theoretical value of this paper is that it enriches the extension and intension of the research on gender stereotype and provides data support of the relationship between clothing and personality, and its practical value lies in triggering the revolution of design concept and the update of brand appral for garment enterprises and designers, guiding people to conduct effective appearance management by using correct steorotype, and constantly perfecting and beautifing their personality during the process of clothing aesthetic.The innovation of this paper is empirical work of the introduction of steorotype on the aesthetic feeling of women’s clothing into the research area of gender steorotype, but the reason causing the change of implicit effect and its physiological mechanism remains to be discovered and discussed deeply.