Application Of Olfactory Perception In The Books Design Experience

Smell is a kind of intangible feeling that can directly impact on people’s lives. In"the five senses, smell is the most easily overlooked, fastest response than othersenses, also the sense of smell is the one of the elements that can most easily cause theaudience with "associational synaesthesia", the role of the olfactory perception issubtle, and the sense of smell is closely related to the person’s psychology andbehavior, also direct impacts on its, what is more, olfactory functions can enhancepeople’s desires and build loyalty,people will be attracted by the taste of cake andmake produce desire to eat it when they through a cake shop, everyone will have theirown favorite or the taste of love. The sense of smell is one of the factors that can moreeasily cause physical and mental reflection than other feelings.Book as a medium of transferring knowledge, its role cannot be ignored, frombinding design to book design, also the concept of book architectural design, designand conception of three-dimensional have been put forward, books design anddevelopment also should keep pace with times, and continuous innovation, e-bookhave forced paper books in a awkwardPosition, in addition, because of books’ form is single what can’t really meet theneeds of readers. this is the current situation of books. Analysis from the perspectiveof psychology, people have different needs who will pursue a higher level of demandwhile basic functions have been satisfied, and hope to join the experience design inthe books. Branded Mr Zai and Chinese fir PuKangPing have put forward theimportance of the "five senses" in book design experience, in the field of film,4d,5dcinema not only have provided visual auditory experience, but also have joined theolfactory experience, focussing on household and industrial areas, the case ofstrengthening the sense of smell experience also have became more and more, a newway to experience can not only make people a good mood, but als deepen theimpression of the things and memories. psychologists, such as Mr. Preuss,Ross, Roger.Shepard, Robert Mayer, sand plug. Coppola, William. McCain have been carried out acombination of visual and olfactory memory tests for patients and their results show that experimental results are consistent, olfactory memory is easier than visualmemory [2], and also stay longer. When smell enter into the memory, the sense ofsmell have an amazing power and special ability, Olfactory memory is more accurateand durable than visual memory in keeping condition.Appling the sence of smell to book design is a new direction what featured withexperimental and exploratory. book design experience which is with the help of thesense of smell utilize the relationship between the human emotion, psychology andbehavior to discuss and analyze the smell in new experience and more possibilities inthe design of books from the aspects of shape, quality, color. Smell can reinforcebooks theme expression, strengthening its three-dimensional effect, to provide a newmethod for designers and more design possibilities.