The Perspective Of Chinese Micro Film Present Situation And Development Strategy

The Micro-film (also called micro cinema, the birthplace of Chinese nouns are usually referred to as Micro film) is a branch of video classification, the Chinese-speaking regions for the definition of time micro film length is different. But in China, usually refers to the special application in various new media platforms (such as YouTube, video website such as Tudou), suitable for mobile or watching a short time rest state, a complete story short. The length of time is usually less than300seconds, can be a separate article, but also a micro film series. Now, every year for three consecutive days will be held at the same time "in the global more than a dozen different countries belonging to the city of more than50international very short film festival" exhibition of works is limited to not more than three minutes of video is limited. Content types include:public promotion, publicity, business custom, personal creativity and so on, because of its pattern is on the network in order to very short time (30-300seconds) and complete the story of the film, of the people is popular and attractive, so in recent years micro film in various forms by social all circles widely used m."Micro film" is the product belongs to the WEB3.0stage, the formation and the development of further announced to us "grassroots media" era, conversion and even formed a "everyone watching movies" to "everyone doing movies". Coupled with its mobile network equipment to actively use, expanding its influence in the public, in recent years has attracted wide attention of audience and the industry.For the future development strategy puts forward micro film on micro film’s survival and development as well as the method of literature research, comparison, research method, survey research method used in this paper, in-depth study of the current situation and development strategy of micro film market, the micro movie dissemination way, living condition, and the combination with traditional culture on development strategy are analyzed.Firstly, this paper analyzes the causes of micro film production, and analysis several main types formed after derived, as well as in the creation of a special form, micro film will inevitably influence on its content. Overview of micro film and meet the necessary connection between theories.Secondly, the survival of the state of the contemporary Chinese micro film made a analysis of development path, including micro film, various forms of micro film, and in-depth analysis of the development trend of marketing type micro film and put forward the development dilemma of Chinese micro film.Thirdly, this paper analyzed the micro-film market from the existing problems and rooted in the traditional culture of the marketing strategy of the future trend. The importance of micro film marketing, and now, micro film market works quality uneven, some good and some bad, lack of supervision, micro film market level employees to be improved and other aspects of the problem, the author thinks that the sustainable development of our interpretation of the possible solutions to the film surface, puts forward to want to go with their own cultural characteristics of the road, the establishment of independent brand consciousness, carefully build brand image, and absorb the nutrient from the traditional culture, the adoption of good genes, the traditional culture of the society, to shape the brand connotation.