Research On Current Situation And Development Countermeasures Of Sports Dance Training In Panzhihua City

With the formation and development of the socialist market economy, thecontinuous improvement of people’s living standard, in-depth development of the nationalfitness activities, as the cause of chaoyang sports industry is rapidly swelled, sportssocialization and industrialization has become the world’s various national sportsdevelopment strategic choice. Catch the opportunity of the development of the westernregion secondary development, the use of panzhihua. Unique resource advantages, thedevelopment of sports industry, will be for mr.zhang bring huge economic benefits and socialbenefits, and will contribute directly to panzhihua. And a new economic growth point of thefast formation. At the same time, vigorously develop the sports industry, also will certainly torealize the panzhihua.\"four lean strength to build\", make panzhihua. Panxi area andregional central city of north region of yunnan, push mr.zhang in\"five-year plan\" to speedup the transformation of economic structure play a huge role in promoting.Mr.zhang for sports dance training as an important part of the sports industry usheredin the unprecedented development opportunity. Sports dance training as an emergingindustry, enjoyed by people of all ages, the development of the market potential istremendous, but at present domestic to its theoretical research is still relatively weak, themarket also appeared a lot of problems in the process of development, such as, industrymechanism chaos, teachers level the good and bad are intermingled, etc., these problemshave greatly reduced the enthusiasm for sports dance; Restrict the development of sportsdance; Hinders the popularity of sports dance in our country.Taking panzhihua. Sports dance training market as the research object, throughmarket research, literature, mathematical statistics, expert interview, system analysismethod such as the status quo of the development of done in-depth research and marketingstrategy. On mr.zhang sports dance training institutions and business operators andconsumers has carried on the detailed investigation, the use of marketing, sports dancetraining in panzhihua. Market marketing environment, including the macro market marketingenvironment and micro marketing environment is analyzed. Study found that mr.zhangsports dance training affected and restricted the internal cause and external market because:1: internal cause: faculty, institutions small and weak\"mix\" training organization is notconducive to scale, industrialization development; Teacher aging, teachers strength weak,severely restricts the development of training market; Curriculum characteristics, serviceconsciousness is not strong, service level is low, service project less; Experience inmanagement is too simple, the lack of professionalism, there are many unstable factors onmanagement; Marketing is low, the lack of positive, characteristics of marketing;Consumption is not balanced, mainly children’s students, a serious imbalance between themale to female ratio; Training spending is higher, the training satisfaction is not high. Twoexternal causes: traffic inconvenience, local colleges and universities professional dance, the people behind, etc. On this basis, further suggested that mr.zhang sports dance traininginstitutions need to expand the scale of institutions, realize the industrialization development;Makes the professionalization and specialization of teachers; The curriculum characteristic,diversification; Improve the service consciousness, service items; Improve the managementability, realize the professional management; Improve the management ability, realize theprofessional management; Innovative marketing strategies, enhance the marketing ability.