In The Age Of Information Research On Enhacing The Power Of Party’s Propaganda

The presence of the new media withing netework, caused the enormous change of the society. And bring us into the age of information. The apperance of information age, to the party’s propaganda force ,provide unprecedented opportunities. The diversity of information and spread of information of global enhance its publicity and dissemination of information and influence of the party’s propaganda, etc. The timeliness, the party’s propaganda work is faced with immense challenges, the ability to control weaker,harmful information foaming and the authority of traditional media publicity lower, etc.Any means is a double-edged sword, the media is no exception.In the information age, how to use media,this double-edged sword better,is the key factor for the development of our party’s propaganda. Based on the characteristics of information era, this paper deeply analyses the information age to the impact of propaganda force, and the party’s propaganda force of the basic situation of the objective, comparison between theory and practice, and puts forward how to improve the party’s propaganda force countermeasure. Through grasping good acceptance and resist, counseling and sealing, active inculcation and interaction, and network technology and humanistic care four relationships, establish new thinking propaganda, By strengthening local government websites function, make the mainstream media websites such advantage of the Internet innovation propaganda, Through ascension, advocates strengthening publicity level; etc. By using sound legal system, strengthen self-discipline, strengthening propaganda education etc scientific means to strengthen network media supervision, through a new audience, from the Angle of respect for publicity audience that party’s propaganda promotion skills of ascension.