Nanjing Leisure Environment Evaluation Research Based On The Subject Awareness

As the carrier and guarantee of the development of leisure of city, urban leisure environment plays a very important role for the development of the urban leisure. But at present, the shortcomings of the leisure environment construction in city, has become the important factors, to hinder leisure development of the city and reduce leisure experience of the leisure subject, therefore, we should speed up the pace of urban leisure environment construction.At present, Nanjing has had the economic basis of developing leisure industry, but leisure development far lags behind economic development, and there are many cities like Nanjing in China, therefore, selecting Nanjing as a case to empirical research, is typical and representative.This paper firstly sums up domestic and international literature about leisure research, takes urban leisure environment as the article, and teases the relevant basic theory and theory. With the guidance of the related theory, and drawing lessons form the basis of research achievement, the paper establishes urban leisure environment index system, and the index system of leisure environment highlights different focuses on the function of leisure activities. The research to Nanjing’s leisure environment, mainly gets through the questionnaire survey to research the evaluation of leisure subject to the importance of the leisure environment and the degree of satisfaction of leisure environment in Nanjing; and analyses the characteristics of the main body of the sample, leisure behavior characteristic, as well as the reason of the importance and satisfaction appraisal conclusion. Combining with the leisure subject evaluation and urban leisure environment index weight, the paper obtaines the performance value of urban leisure environment’s importance, and Nanjing’s leisure environment satisfaction performance value, and gets the IPA analysis of Nanjing’s leisure environment, and comes out that Nanjing should work hard to develop leisure supply environment and support environment. Finally, according to the analysis of the main IPA conclusion and the problem of Nanjing leisure environment, formulates Nanjing’s leisure environment ascension optimization.Research shows that leisure subjects think urban leisure environment importance from high to low in turn for urban leisure supply environment, urban leisure support environment, and urban leisure management environment. The satisfaction appraisal for Nanjing’s leisure environment from leisure subjects shows that:the Nanjing’s leisure supply has the highest satisfaction, especially entertainment environment and the satisfaction of a sightseeing tour environment are much higher than the other three; the second is the Nanjing’s leisure support environment, among them, the satisfaction of natural ecological environment is the highest, and the satisfaction of the infrastructure environment is also higher than the mean of the satisfaction degree of the supporting environment; finally, Nanjing’s leisure management environment has the lowest satisfaction. The IPA analysis results show that:the significance and satisfaction of the entertainment environment, the sports fitness environment, the sightseeing tourism environment, the natural ecological environment, the infrastructure environment, and the urban security environment, are high, but also they need to continue efforts to develop; the importance of the culture leisure environment, the events leisure environment and city culture leisure environment are high, but satisfaction of them is low, so these three belong to significant improving leisure environments; in addition to the above mentioned nine environmental factors, the rest of the five environmental factors have low importance and satisfaction, according to condition, they need to have the option of development and develop appropriately in the future.By means of the current situation of Nanjing’s leisure environment, Nanjing can ascertain the future development direction of leisure environment. The leisure environment system that the paper proposed is different with the traditional environment system, which is comprised by natural ecological environment, economic environment, and social environment. The new leisure environment system provides a new perspective for the future study of leisure environment.