Under The Background Of Cultural Industry Of Domestic Sitcom Study

As a special TV type, melodrama rised in 1990s in china, and become more andmore mature after a hard grope stage.The branding of situation comedy directed byYingda and Shangjing is a symbol of that the melodrama has entered a mature stage.Nowdays, as we are in the critical period of social transformation, melodrama has moreand more themes and creation approaches, a serious of new changes appeared on itsmaking and broadcasting, and widely accepted by a large group of people.This article is a research for the national melodrama under the background ofculture industry, not to study the industrialization of national melodrama, so that’s whythis article focus on the analysis of features presented by the combination of backgroundand industrialization trend. As a branch of culture industry, national melodrama is notcompletely depend on culture industry, neither as the direct or only motivation, butundeniable, that the rise, development and prosperity can not leave with the big platformbuilt by culture industry.It is mentioned clearly that culture industry will be the pillar industry of country in the“Dec. Fifth”Plan, it shows that country has paid attention to culture industry. As part ofculture industry, the features of melodrama decides that it has a tight relationship withtimes, it has a good development trend with the high value of country. The article iswilling to combine the specific situation of our country to analyze the development ofmelodrama based on the research of lots of melodrama and grope the complexconnection between culture consumption and melodrama,to grope the new features ofcreation,broadcasting and prime time of melodrama under the background of culturalindustry, search the defects of melodrama and grope its development tendency.Except for the introduction and epilog,the article was devided into Firt part andSecond part.The introduction is mainly to make a rough analysis of domestic melodrama andcurrent theory research,to combine the research results and point out the defects, summarize the importance and necessity of the theory research of melodrama.First part, says the development history of melodrama in china. The melodramalanded on china, sprouted and took root, after a hard growth, went to mature step by step.During this period, the development of melodrama was closely linked to our society,especially to culture consumption. Here to discuss the times factor, life style, diversifiedaesthetic needs, industrialization policy, domestic and abroad TV system andbroadcasting methods. According to the course of development in China, I get aconclusion that the melodrama development from bud to explore difficult and then thecontext of industrialization and prosperity of the three historical stages.Second part, says the making and broadcasting of melodrama under thebackground of cultural industry. After the social transformation, compared with thetraditional broadcasting and making, melodrama has new features of making andbroadcasting. The melodrama of the script market is more standardized, with theemergence of a lot of excellent work and excellent sitcom scriptwriter. Productionshooting in crude and refined, the bulk of output in a fixed location, fixed seats and fixedactors shooting characteristics. Broadcast ratings, to create a variety of broadcastplatforms, and pay more attention to the needs of mass consumption. In China’s socialtransition period, all sectors of society in the deep-water period of reform and 12thFive-Year Plan of China clearly the gradual increase in the cultural industries for thenational pillar industries, and melodrama in this background have strong momentum ofdevelopment.The end, close to life close to the public, is the lifeline of the melodrama, melodramanew vitality and vigor.Says summary of the melodrama of industry characteristics, andcomprehensive inquiry the constraints sitcom development reasons, and its futuredirection.