The Chinese Traditional Festival Shallow Expression Of Modern Festival Product Design Inspiration

Chinese culture is festive and the evolution of Chinese civilization together into a reflection of national character and style of the national culture, is the nation’s history of ideas, ideology, characteristic appearance of the Chinese nation is inherited from generation to generation and continue to develop.In this paper,"festive culture" happy marriage and child rearing from the culture medium, birthday celebrations and cultural, festive culture, analysis of the traditional festive culture, expression, expressions of traditional culture to reveal the celebration of modern design inspiration.Visual expression of the traditional festive graphics, symbols, and ethnic characteristics of the style and tradition with the continuity of the characteristic features, is widely known and recognized system of national celebration.Traditional cultural manifestations are usually happy to metonymy, metaphor, analogy, euphony and other ways to express people’s behavior and thinking, reflecting the unique aesthetic value of a nation and ideology, but also the people of truth, goodness and beauty of a particular expression and pursuit.Modern society, the environment, technology development has led to lifestyle changes, due to network indifference, estrangement, and fast-paced society, people need not only for the product to achieve its functionality, while a sense of belonging, intimacy, a symbol of character the product has a strong desire, especially through a friendly, familiar language to convey emotional information, the formation of objects, the communication between people, until convergence.Thus, although the rapid development of today’s times, but people started to pay attention also to the more high emotional life and self-worth. Back to nature and try to search for life in the natural, historical, traditional and cultural elements to obtain spiritual consolation, this paper, the celebration of traditional Chinese culture and its related supplies Analysis, based on age and status, analysis of the modern festive product development needs.Overview of traditional cultural expressions happy, happy expression and extension of methods and rules. Summarized the performance of the human spirit and its creative core concept of human nature combined with modern design, high emotion, green, environmental protection, sustainable methods of application of such theories. Sort of modern festive design theory based on modern design, integrated traditional "truth, goodness and beauty" and forms the core values of creativity, the modern celebration for further design and development to provide a succession of ideas. The results show that the design of modem festive celebration in the performance of the traditional way of learning and integration into the modern design methods, such as composition, semantics, interaction, etc., to meet the expectations of modern festive demand for the product is feasible.However, due to the modern celebration of cultural diversity as a result of geographical differences in regional festive customs, festive customs of modern Western culture, the impact, are all outlined in this paper can not. Only general celebration of modern design methods were discussed, there are some deficiencies.