Shanghai Shanghai Yuefen Brand Poster Painting Characteristics And Evaluation

This article mainly discussed a special painting type popular in china that on the20-30s last century—calendar art of the old Shanghai. Introduces the background of the calendar picture, research the association with Chinese painting and western painting, analyze the characteristics of subject matter, techniques, style, form with the calendar painting. The calendar was an outcome of the development of Chinese commodity economy at the beginning of20th century and had an practical purpose obviously. As the typical representative of our country contemporary commercial arts development initial period, the images of women in the calendar not only manifested the social populace s esthetic appeal at that time, but also refracted the present situation of people. This article analysis the value of the calendar picture and pointed out the positive influence that in China for the development of watercolor This paper summarizes the review history of calendar picture and the attention in the new century. This article affirms the role and historical position to the calendar art of the old Shanghai.