| The prosperity of human society and progress with the development of history and development, access to the information society, the new technology emerge in an endless stream, the fusion of art and science and technology has become the development trend of contemporary art. Outdoor advertising--the development of this art form with economy, city culture construction promotion are closely linked. Excellent outdoor advertising, to achieve their own communication function at the same time, but also embodies the features of the city a "window", people through this door" window", to enjoy the city’s modernization and economic and cultural development level.In this paper under the background of information age outdoor advertising visual communication has the characteristics of the times as the premise, based on the new outdoor media advertising aesthetic research, and commercial application elements such as video, interactive, the game, technology, the respect such as carrier, from the aesthetic angle were systematically analyzed and discussed. New outdoor media advertising as in outdoor space in the special art form has been in the process of the City show their charm, new technology and the integration of new media, not only in order to achieve the business objectives, but also reflects the dissemination dynamics and interaction effect, in the city space plays an important role in. New outdoor media advertising should be with the spirit of the people, the development of the concept of environmental protection further, pay more attention to the cultural connotation and the social sense of responsibility and aesthetic consciousness, such a new outdoor media advertising can be more long-term and city development is hannonious and consistent, create beyond the economic value of social culture influence, realize its social value. |
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