Interactive Research On Outdoor New Media Print Ads

Interactivity is one of the most important characteristics of the outdoor media advertising,and it is also the bridge between the target audience and the advertiser.The new media is beyond comparison for the traditional ones.Using this technique to promote the upgrade of the creativity of the advertisement,making an open,interactive print advertisement,arousing consumers' enthusiasm and letting them join the interactive experiences,have become the most few things of the priority among priorities for the interactive outdoor advertising.This paper focuses on the interactivity of the outdoor print advertising.Primarily,introduces the concept of the new media and it's characteristics,at the same time shows the main interactivity form of the print advertising and the new media's affection on it;then,start with the multisensory interactivity,the creativity based interactivity and the diversified interactivity,discusses the design strategies of interactivity of the outdoor print advertising,and summarizes two kinds of interactivity design methods:visual innovated design method and humanized design method;finally,predicts the future trend of the outdoor advertising interactive design,and the graduation practice works,at the same period,also demonstrates the status of the interactivity in the design.In the future,we still need to focus on the target audiences' psychological demands and interactive experiences for further research.