Study On The Evaluation Method Of Quality And Quantity Of Outdoor Advertising Design

Outdoor advertising can be understood as an advertising media means,which can guide consumers in outdoor or public places,communicate product consumption information,and have advertising or publicity.From the point of view of types,outdoor advertisements can be divided into two categories: outdoor outdoor advertisements and three-dimensional outdoor advertisements.In recent years,China's outdoor media advertising has seen rapid growth,and outdoor advertising has become increasingly prominent in the industry.With the continuous development of technology and technology,more effective,convenient,eye-catching and efficient outdoor advertising forms are also increasing.The development of outdoor media has formed an effective system,and has become a media propaganda means with important publicity features.In foreign countries,outdoor advertising media not only have strong publicity function,but also have certain landmark and symbolism.Because the outdoor media has the characteristics of mobility,compulsion,instantaneity and pertinence,outdoor media advertising has great potential.Although the outdoor advertising market started late in China,it has formed a network development after more than 30 years of development and evolution.Although the design of domestic outdoor advertising is more rapid,its form is relatively simple,and the design technique is also the same.Innovation has become the bottleneck of the further development of outdoor advertising.China's outdoor advertising industry has not yet formed a systematic and effective design evaluation mode.The reason for the analysis is that on the one hand,its means of expression is relatively simple.On the other hand,the researchers engaged in the evaluation are mainly from the economic point of view and ignore the main character of advertising design.The author will explain the development form and current situation of outdoor advertising in the paper,and illustrate the evaluation system of outdoor advertising at the present stage.It is found through research that outdoor advertising should be evaluated more comprehensively from two aspects of design and effect.In the "quantity" related assessment method,this paper will summarize a relatively easy assessment method for outdoor advertising designers by studying the existing methods.In the "quality" assessment,this article will summarize and integrate in a large number of data,and get a relatively detailed evaluation index and evaluation method.This thesis will try to evaluate the design of outdoor advertising from two aspects of "quality and quantity" from the angle of advertising design,and then realize the effectiveness design of outdoor advertising evaluation and the extensive practice of academic theory.