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"grassroots" Broadcast "of Hong Kong" Design Report

Posted on:2013-06-07Degree:MasterType:Thesis
Country:ChinaCandidate:K S QianFull Text:PDF
GTID:2245330377453374Subject:Visual communication
Abstract/Summary:PDF Full Text Request
Though urban illegal advertisements sticking by the underclass are veryprimitive and not got enough attention by the society, their vitality is amazing.No matter in which city, they can always "reproduce" and never quit the stageof history. Never be optimistic nor accepted, but these advertisements tell theculture and style in nature in a certain aspect, the most folk and most realatmosphere of the underclass and the living situation of the most ordinary peoplein the very deepest of the city.Hong Kong is a flourishing place where the cultural diversity, populationplenty, income disparity, and civilized popularity make it happens. Due to theautonomy and mobility of Hong Kong, urban illegal advertising are running outof systematic regulation. Therefore, the intensive advertisements here are wellrestored compared to Mainland China. Especially for the periodic trace left bytransitions of those advertisements, it has been becoming a landscape of oldtown here in Hong Kong.The urban illegal advertising in Hong Kong not only have thecommonality of the general ads taking by the underclass, but also be moredistinct and numerous because of the special culture of Hong Kong. Comparedto other regions, they are much more prominent in the following points:diversity, sense of unity, colors, clear priorities and fun.
Keywords/Search Tags:urban, culture of underclass, urban illegal advertising, Hong Kong’s illegaladvertising, print ads
PDF Full Text Request
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