The Film And Television Brokerage Company Operating Model Research

The object which this thesis explores is brokerage firms of film and television. This thesisattempts to explain the reason of born and the characteristics of brokerage firms by introducingtransaction cost theory、asymmetric information theory、social networking theory and socialcapital theory into the explanation. And then by analyzing the relationships betweenstakeholders and brokerage firms of film and television drawing the structure of socialnetworking in brokerage firms. This thesis researches the inset patterns which the brokeragefirms have in social networking that including the degree of strength in all kinds of cooperativerelationships and the relationship structures constructed by cooperative relationships in allkinds of arrangements. From this accumulating brokerage firms`core capability, and then comeinto being diverse operation system. There are three operation patterns in this thesis,including “Pure Broker Pattern”,“Union Pattern”and“Integration Pattern”.And find out thenecessary resource in these patterns by different cases. At last come to a conclusion how theChinese brokerage firms in film and television develop by analyzing the accommodation of China’sfilm and television industry environment、legal policy and cultural environment combining withabove analysis.