The Contradiction Between The Domestic Animation Production And Audience Expectations

Today’s animation industry in China has attracted increasing attention, but the bleak of the domestic animation market is also shocking, especially the impact of the large number of foreign animation is stagnant domestic animation. This article from the perspective of the psychology of the audience in-depth discussion and analysis of domestic animation from a prosperity to the lost cause. With the progress of the development of science and technology, the audience for the various types of film and television works is increasingly high, especially ornamental, technical animation in a more difficult to meet the psychological expectations of the audience, and this issue and do not get enough attention of the people in the industry, depth profiling of the domestic animation and the contradictions of the psychology of the audience is expected to propose a series of layer positioned on the age of the domestic animation audience crowd, the Chinese animation creator of the concept of culture, domestic animation theme content selection and other aspects of the solution measures and programs, to dilute the contradiction between the two.