Traditional Cultural Horizon, Chinese Animation Creation Are Faced With The Problem And Countermeasure Research

In1986, the Chinese worked in various before winning international film festival last46times, was acclaimed as a "world-class level, to stand in artistic style, formed with Chinese characteristics" Chinese school,"by the world wide affirmation. However, with the United States, Japan, South Korea and other foreign cartoons of large imports of Chinese cartoons end to withstand the shock, brilliance is subsequently ceased to exist.The emergence and development of digital technology, greatly expand the expression and dissemination of animation way. Lots of vehemence generous, image lifelike cartoon impacts of the public eye, animated GIF creator in with the technology to the audience, but also gradually lose direction. Content and form, the relation between art and technology problems are caused by wide attention again. Chinese animation is also like this, to solve the relationship between traditional culture and animation is also becoming more and more important problem.Let Chinese Animation workers proud "Chinese school" grounding in profound traditional culture, so how to realize the vision of traditional culture of Chinese animation to reemerge, is the theme of the paper. This research includes the following content:First:the development of Chinese animation combed the present situation of the development of China and animation, and make analysis "Chinese school" successful reason, then drew on the traditional culture of Chinese animation called her.Second, the traditional to China culture and Chinese cartoon industry carny understood the traditional culture in the animated cartoon, analyzes the reasons of the brain drain. From market positioning, policy and personnel are expounded.Third, China’s animation-industry find creative introducing Chinese traditional culture countermeasures. From the traditional culture of creative introduction, policy support, talent cultivation, the industrial chain of perfect are expounded.Fourth, the combination of traditional culture horizon, above the development situation of Chinese animation and the countermeasures study, design an animation solutions, including animation background, plot introduction, on traditional culture introducing in the idea and so on.