The Study On The Problems And Countermeasures Existing In The Current Traditional Chinese Cultural Dissemination

With the rapid development of China's politics and economy,people's material living standards have gradually increased,and people's demand for culture has gradually increased.As a result of China's excellent cultural achievements for thousands of years,Chinese traditional culture has also received more and more attention.However,along with the development and progress of society,the media communication environment of traditional Chinese culture has also undergone tremendous changes.This research is complementary to the study of Chinese traditional culture and has created a new perspective of research.It has enriched the research results of the dissemination of traditional cultural media and has certain practical significance for the traditional cultural creation of media practitioners.The inheritance of traditional culture must rely on media communication.This study uses a questionnaire analysis method to investigate the influence factors of current traditional culture communication,and analyzes the traditional western cultural concepts that have appeared in the traditional Chinese culture in the process of dissemination.The reasons for the weakening of the dissemination connotation and the lack of innovation in digital communication under the cultural concept,the trend of pan-entertainment communication,and the lack of innovation in digital communication mainly include: the penetration of cultural hegemony and the weakening of cultural consciousness,the prevalence of consumerism and pan-entertainment,and the dissemination of thinking and curing.The lack of transformation of the times and the contradiction of digital transformation.Finally,the use of different media related cases of communication,summed up the traditional cultural identity construction,innovation communication and digital communicationmedia dissemination strategies.This research mainly starts from the following sections.The introduction part analyzes the research background and research significance of the current Chinese traditional culture communication,and explains the concepts of culture and traditional culture involved in the article,combing the research fields and research status of traditional culture transmission at home and abroad,with a view to further Comprehensive and systematic in-depth study of the spread of traditional culture.The first chapter starts with the current value of traditional media's media communication,and believes that media communication can enhance the cognition of traditional culture,construct traditional cultural identity,and promote multicultural communication.Analyzes the current main modes of communication of traditional culture,including the current form and specific content of traditional culture in newspaper,television,and new media.The second chapter conducts empirical research on the influencing factors of traditional cultural transmission.Based on the analysis of the 5W propagation model and related theories and literature,relevant indicators were established,and research hypotheses and model diagrams were made from the three levels of the individual,social,and communication processes,and interest levels,government policies,cultural environments,media environments,and media technologies were set through questionnaires.,disseminate content and disseminate eight research dimensions of talents,and use SPSS for the analysis of the survey data for factor analysis,and eventually integrate the influencing factors and validate the hypotheses and models.The 5W propagation model provides research scope for the research on the status of communication and brings inspiration for the research of the problem.The third chapter analyzes the status of traditional culture communication from the dimensions of influencing factors from the perspectives of individual,social and communication processes,and believes that the audience ' s overall interest in traditional culture is relatively high and the interest in“Internet +”traditional culture is obvious;The cultural environment is the opportunity and challenge for the spreadof traditional culture.The current government policy has brought about a change in the spread of traditional culture.It is believed that the current content of traditional culture is less in depth and the traditional cultural talents are scarce.The fourth chapter analyzes the problems and causes of the current Chinese traditional cultural transmission based on the analysis of the status.First of all,the audience is affected by Western traditional culture.The main reasons are cultural hegemony-style cultural penetration and cultural self-consciousness weakness.Secondly,the weakening of the connotation of traditional culture under the trend of pan-entertainment broadcasting represented by television variety shows is mainly due to the potential influence of current consumerism and the solidification of dissemination of thinking.Finally,under the current media social environment,various types of traditional cultures have encountered difficulties in digital dissemination,mainly because of the contradiction between the transformation of traditional culture and current digital technology.The fifth chapter proposes corresponding countermeasures for the problems existing in traditional cultural communication,focusing on the construction of traditional cultural identification and cultural self-confidence,the content and form of innovation communication,and the digital transmission direction.In the study of the construction of traditional cultural identity,it is believed that the mainstream media's discourse power and television cultural heritage and traditi onal cultural quality education provide the possibility for the construction of traditional cultural identity and cultural self-confidence;while the traditional cultur e's innovative communication can be adapted through IP.Innovate to dissemin ate content and forms of communication and conduct in-depth communication;in the process of digital communication,mediation can be used to encode tradi tional culture and use digital packaging for cultural resources.