The Research Of The Development Status And Countermeasures Of The Nanjing Galleries

With the development of economy, the art market is gradually on the rise. The gallery as the main body of the primary market in the art market, its development has played an important role in the art market. Generally to say, the gallery is the trading places of the paintings and other works of art, but the gallery is different from the general commodity trading places.The gallery is an important place of the artwork initial issuance, and have the responsibility of discovery outstanding artists and cultivating excellent artists. Secondly, the gallery also have the function of art education and cultivate the public aesthetic consciousness. Excellent galleries even shoulder the function of tourism.Nanjing as the birthplace of Jinling painting faction, occupies an important position in Chinese history of art. But the Nanjing Gallery since last century 90’s development has been at the primary level, although there are numbers of gallery in Nanjing, but they are so small and the function is not perfect, they all lack of development. Nanjing gallery need to develop. Therefore, this paper takes Nanjing whole gallery industry as the research object, through to the survey of Nanjing area Gallery, to understand the development status of Nanjing area Gallery. Then analyze the problems and opportunities in the gallery development, thus give the countermeasures and suggestions for the development of Nanjing Gallery industry.This paper first introduces the research background, research purpose and significance, as well as the domestic and foreign research status of the gallery. Then briefly summarizes the origin and development status of domestic and international gallery.and based on this analyze the position and function of the gallery. Subsequently, the author from the gallery’s existing formats and business scale has carried on the simple classification to the Nanjing area Gallery, adopts the case analysis describes the development status of various galleries in Nanjing, and analyzes the necessity and urgency of developing Nanjing Gallery industry. The fourth chapter use SWOT analysis and diamond model from two aspects of the gallery’s internal and external environment analyze the advantages, disadvantages, opportunities and threats of Nanjing gallery. Based on this, the author established the SWOT matrix of Nanjing Gallery development, and give four strategies of Nanjing Gallery, respectively SO growth type strategy, WO reverse strategy, ST varieties of business strategy and the WT defense strategy. Nanjing area has a good economic basis and numerous art resources, based on the analysis of SWOT matrix, the relevant suggestions and countermeasures from the industry’s standard level, government guidance and management level and public level presents how to develop Nanjing gallery industry. The main reason of slow development of Nanjing gallery industry is the gallery’s own problems, so the author respectively from three angles of building Nanjing Gallery’s value chain, supply chain and space chain to give the countermeasure of the industry’s own construction, to promote the development process of Nanjing Gallery industry.