Chengdu Venture Implementation Of "cultural Messenger Service" Case Study

With the deepening of the socialist market economic reform and rapiddevelopment of cultural industries, building a public cultural servicesystem of China’s concept of the party and the government’s developmentstrategy in an increasingly clear and explicit. The party’s congress moreclearly the rise of a new upsurge of socialist culture and buildcommunity-wide strategic plan of public cultural service system. In thisbackdrop, as the historical and cultural area of Sichuan Province, QingyangDistrict, Chengdu, first proposed and implemented the "cultural MessengerService" project, efforts to promote a community-cultural features of theconstruction of public cultural services."Cultural messenger service" project, by the district Party CommitteePropaganda Department, district culture broadcasting Tourism Bureau sentall cadre worker, sinking into the streets, community, and residents toenhance communication, responsible for the coordination of communitymasses, participate in the dam, recommended books, film culture, arts training workshops, literary and artistic creation, art performances,calligraphy and painting exhibition, sports sports and other recreationalactivities, contact the community culture team, enrich the cultural life ofthe community, improves the community cultural service, meet the demandof community culture." Cultural messenger action" to the community andthe public, not only to the community sent for culture, also based on thecommunity culture, community culture together." Cultural messenger "mode from" management service, sinking into the community; commonpeople of press close to, tamp activities; cultural heart to heart, all urgedharmony" Qingyang cultural philosophy, to achieve" devolution of powersdown working centre of gravity, duty, sinking service " specificrequirement,’" cultural messenger ’ responsibilities is the role of bridge andlink"."Cultural messenger service" implementation of the project a few yearsto get a good results, but also highlights the many deficiencies. For theconstruction of public cultural services to provide more quality experiences,this paper Qingyang cultural messenger services carried out in-depthresearch on "cultural messenger service" organization structure, guidelines, implementation of the background, the status quo analysis of theeffectiveness of initiatives, while find out the problems, the finalcombination of research findings, the perfect messenger service projectsand cultural Qingyang District made feasible suggestions. Hope that theresults of the study for innovative initiatives currently provide the basis ofpublic cultural services.