"after 90" College Students' Consumption Ethics Research

The consumption of social reproduction-production, distribution, exchange, one of the four areas of consumption, people production of material and spiritual products to meet the needs of real behavior and the process is the importance of human life content, is the ultimate goal of human activities. Consumer ethics includes the moral values of the people in the consumption process, is an important part of ethics research. In the "moderate" the principle of unifying the consumer ethics, there are three specific principles, the principle of shared resource conservation, environmental protection principles and physical and mental development principles. The consumption of healthy and civilized characteristics:moderate, just, harmonious, science.Students have an independent consumer as a consumer content, consumption structure and consumption of the concept of special consumer groups, on the one hand, their broad consumer demand, consumer attitudes are more advanced; the other hand, their lack of independent economic a lot of constraints in the consumption process. Through the questionnaire, we can see that, compared with "80","90" Students born in sufficient material, colorful world of the spirit of the times, their behavior has its own characteristics, including a single source of consumer costs, freedom of consumption increases, the diversification of consumption objects, university students consumption polarized to expand."90" Students’Consumption Ethics merit is that the avant-garde concept of consumption, open, rational consumer psychology, mature network of consumer behavior, pragmatic, practical and affordable type steering, steering personality type by the mass-"90" Deviation of Students’ Consumption Ethics Deviation of a harmonious consumption concept, moderate consumption concept Deviation of the main consumer outlook, impartial view of consumption Deviation. Resulting in "90" Deviation of Students’ Consumption Ethics many, the main reason for including the social environment, backward, decadent consumer ethical culture, value-oriented, and lack of effective consumer ethics and consumer ethics education in the higher education system, family support of students’ consumption of blindness and moral errors, the students themselves to the death of a lack of consumer self-discipline and self-discipline.Guide "90" Students form a correct consumer ethics necessary to purify the social consumption of cultural ethics:to abandon the social misfits consumer attitudes, and purify the social luxury consumption ethos; strengthen the university’s consumer ethics education:capillary tradition of excellence in school education Consumption Ethics creation of consumer ethics education programs for college students, training students in the consumer ethics education sense of gratitude, and do a good job in the consumer ethics education "four combinations", give full play the positive role of the university associations in the consumer ethics education; correct household consumption supported blindness:correct consumer value orientation, changing the concept of family education, understanding of child expenditures, household income and expenditure accounts open, reversing the focus of ethical concern; enhance the consumption of college students self-discipline:To improve the ability of students to judge the value, enhance the sense of responsibility of students’ consumption to enhance the financial business of the students themselves. In short, the correction of the Students’ Consumption Ethics is a systematic project, not overnight.