A Study On The Consumption Ethics Of College Students After 90 Years In China

With the rapid development of market economy, Our society is from the production society transfer to the consumer society. There are traditional shopping patterns and modern shopping patterns. In this process, the society has produced many problems of consumption ethics. They are more or less expressed in the post 90’s university students, seriously affecting their overall health growth. The mainstream consumption of the post 90s’university students is positive and healthy, but a few of them have some consumption ethics problems. The consumption ethics problems mainly exist in the follows. In the concept of consumption, they face consumption, luxury consumption and advance consumption misconceptions; In the consumer choose, their excessive consumption, symbol consumption, consumption of non rational choice imbalance. In the consumer behavior,they waste phenomenon is serious, don’t respect others and destroy the consumption environment of uncivilized behavior; In the consumer rights, they have a weak awareness of IPR protection, rights of way is single and the tort consumption phenomenon of incorrect. The consumption ethics problems is closed related to their families, times and education. In order to solve the problem, we need to work hard in the following two aspects. On the one hand to establish a correct concept of consumption ethics as the post 90s’university students. On the other hand, the society helps them develop fit ethical norms of consumption.