From Industry To Discuss The Present Development Of Chinese Movie Posters

Movie poster, as one of important symbol, the process of movieindustrialization in recent years, with the gradual development ofChinese film industry chain and perfect, has attracted attention andconsideration of more and more researchers. Compared with Hollywoodmature film industry chain, design of China’s movie poster is not up tothe international standard, the "Chinese film still do not know how towear colorful clothes," the poster for the film industry function has notbeen due to play. The domestic research on the poster for the film fromthe majority of semiotics and visual image perspective, to explore thevisual elements and ideological content of the text on the poster, itslimitation is that out of the film industry chain on the poster function.With the traditional movie posters of different, this article attemptsfrom the movie marketing dimensions of care, the poster for the filmindustry.According to the new century movie poster as the concrete materials,the development of art of advertisement visual acceptance theory and filmanalysis, aesthetic styles and movie poster style development of China’smovie poster. Based on the above situation of movie posters in China onthe basis of the analysis, pointed out that restrict Chinese movie posterdevelopment "bottleneck" is what,looking for innovation and developmentto Chinese movie poster, in order to provide some open schematic meaningfor Chinese films and posters.The article consists of five chapters. In the first chapter, mainlyreviews the domestic research achievements of predecessors for movieposters, and a brief description of research methods and ideas of thispaper. The second chapter analyzes the current development of China’smovie poster from a macroscopic point of view, the evolution of aestheticstyle of Chinese Movie Poster since that new century, and to the present our country movie poster style summary. The third chapter combines thespecific cases of creative elements characteristics of China’soutstanding movie poster. Secondly, according to the Chinese movie posteris not able to give full play to the specific problem due to the industrialfunction, again comparing with foreign movie poster, analysis of thecauses of the predicament. The fourth chapter explores the psychology ofaudience and the audience demographic perspective of movie posters playa role in the integration of various possibilities in the marketingprocess. How to achieve effective dissemination of the last fifth chaptersfocus on movie poster, better in the industrial chain of play to theirfunctions, and taking Guangzhou as a case analysis shows that the GreenPalace studios.