Thinking Of Improvement For Direct-selling Legal System In China

Direct marketing in the global most countries and regions are widely recognized andmature business model into our country for nearly twenty years. Direct selling marketliberalization and maturity is the inevitable result of social economic development，and ourcountry of direct legislation shows，we are not entirely open direct market. Then we discusshow to through direct legislation improvement，gradually open up the market，to promote theprosperity and development of direct becomes very necessary. The direct selling industry is akind of legal environment is demanding business model，strict legislation is the necessaryprecondition for the development of direct marketing products， and with such legalenvironment can not match the demand of China is currently the only" direct marketingmanagement Ordinance" and the" Regulations on Prohibition of pyramid selling" twoadministrative regulations and some related regulations. Two of the implementation of lawsand regulations during the five years of direct sales industry to have new development，appeared new issue，new characteristic，should timely summarize and improvement. Forexample， in market access， security system，the Pyramid system，return system of the. Wemainly to direct the maturation state of related laws and regulations， the legislativebackground and the effectiveness of law as the angle of view to discuss the direct legal lawsand regulations in our country’s present situation and future legislative suggestions content isdivided into three parts:The first part is about the concept and features of direct and direct marketing in the statelegislative practice profiles.The second part is the direct development of mature national direct selling legislationsystem and analysis.The third part is the direct selling in China Development and legal regulation of thestatus quo，problems and suggestions.This paper clarifies the direct marketing as a marketing business model and Pyramidsales difference and China’s direct selling legislation and developed country direct legislationcomparison，show our country of direct economic phenomena and direct the development ofthe industry the insufficient knowledge of law，and the resulting direct legislation passivity，fuzziness. So we should comply with the development of practice，timely correction of China’s direct selling legislation， the legal purge Pyramid direct sales，regulate and promotethe healthy development of direct legislative goal has been better implemented.