The Study Of Intellectual Property Protection Of The Commercial Signs Of Real Estate

Since the mankind entered the21st century, the rapid developmentof knowledge has increasingly become the mainstream of the times,especially with the knowledge of industry, high-tech information on thetheme of knowledge-based economy has been rapid development is toobtain a more more results and better returns. Modern society has enteredthe era of knowledge economy, it is increasingly important for the use ofthe information, the use of a variety of knowledge to achieve businessinnovation, have gradually become the lifeline of the development ofenterprises. Gradually made the value of knowledge through the marketto be reflected through the industry, the market will require new types ofintellectual property rights-intellectual property shown. In this era ofknowledge and information economy, the aggregation of all the wealthand achieve stable income from innovation, innovation is the lifeblood ofa business or organization, intellectual property rights is to keep theseinnovations the best legal mechanism that allows a business ororganization innovations for the business or organization to bring greater profits. For real estate companies, to strengthen protection for intellectualproperty rights is an effective way for enterprises to gain competitiveadvantage. Real estate companies in today’s awareness of intellectualproperty rights is still very weak, also not paid enough attention, so inmany cases, companies develop property basically does not do anyprotection for intellectual property rights, so that greatly led to the currentreal estate intellectual property rights arising from value-added is verysmall, resulting in a low cognitive level of their public, thuscounterfeiting, abuse, theft and plagiarism is serious, resulting in anincreasing number of the real estate field of intellectual property disputes.In order to improve understanding of trademarks and other real estatecompanies, do the companies involved in the protection of intellectualproperty, so many scholars for intellectual property rights, in this articleas an aspect of the study, is committed to real estate trademarks, fromroom trademark protection to start real estate, a variety of trademarkprotection of Chinese and foreign real estate, and legal perspective on theintellectual property irghts of China’s current real estate status quo, thecauses of the. At the same time on the basis of further analysis of theintellectual property rights of real estate related theoretical and empirical,to improve the legal system of intellectual property rights of China’s realestate ideas and suggestions. The main study is based on the Law point ofview of a typical jurisprudence jurisprudence to determine the principle of comparative analysis reveals a different verdict resulting in differentresults for the power to define and distribution of economic benefits inthe property in accordance with China’s sustained and healthydevelopment macroeconomic policy for the background, real estatecompanies how to gain a competitive advantage, how to createdifferentiated products with others, to achieve the convergence of realestate and intellectual property is particularly important for real estatecompanies.