The Research On Building Network Image Of Administrative Leader

The Research on Building Network Image of Administrative LeadersAccompany with the development of network technology and the spread ofthe internet application, awareness of the rights of net citizen starts to awaken,rising enthusiasm to participate in public affairs. as the public figure,administrative leaders, who exercise public power and control the distribution ofsocial resources, are closely related to the vital interest of the public. So it isnatural that the administrative leader image becomes the focus of networkcommunication and public attention. Therefore, in this paper, administrativeleaders how to deal with the opportunities and challenges in the network, to createa favorable network image, as the topics of the direction and content of the paper.This article combining the characteristics of the network, analyzes how tobuild the network image of administrative leader from the following aspects. First,the article analyzes the opportunities and challenges in building the networkimage of administrative leader, from these perspectives that network technology,network public opinion, Network information communication, net citizen and soon. Second, based on practice, the article analyzes the cognitive errors hat exist inbuilding the network image of administrative leader. Finally, to counter theproblems of opportunities, challenges and cognitive errors in building thenetwork image of administrative leader, the article summarizes the basicprinciples of building the network image of administrative leader, and putsforward the countermeasures advice about how to build a good network image ofadministrative leader.